90 days = 60-70% of giving
November and December are crunch time for charities.
60-70% of all charitable giving are done in the 90 days before the end of the year. Are you taking advantage of this critical charitable clock? It's not too late. See this article below and determine to contact your donors and mailing list ASAP with a personal, powerful appeal that involves them in your story of transformation. Donors more than ever want to see the impact their gifts make to your organization. Engage them is a great story of what God is doing in your ministry. Pay special attention to the rise in online giving. Obama's impressive online fundraising from small donors should tell us something.
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Despite the crash on Wall Street and the national economic recession, more than half of Americans polled say that they plan to give to charity this holiday season and only about a third of them will donate less than last year. That’s good news for charity officials holding their breaths about fundraising this holiday season. They might be looking at a $3 billion bonanza from online giving. A national survey conducted for online fundraising firm Convio by JupiterResearch, a Forrester Research company, shows that of the 175.6 million online adults (age 18+) in the U.S., more than half (51%) plan to donate to charities during the upcoming holiday season. Nearly 7 out of 10 people surveyed plan to donate the same amount or more in the 2008 holiday season than they donated in the 2007 holiday season. Some 33 percent say they will donate less this holiday season. Human and social services, faith-based, and disease and health related nonprofits are the most likely recipients among donors of all levels. People who plan to donate find the charity/organization’s Web site most helpful in deciding which charity to support (27%) followed by email from friend or family member asking for support (15%), according to the survey results. Read the full article here: http://www.nptimes.com/08Oct/news-081027-1.html |
Post made: Sat, Nov 1 2008 - 06:59 AM
Category: Funding
